What’s the difference between Business Analysis and Business Analytics ?
December 23, 2019

What’s the difference between Business Analysis and Business Analytics ?

By Lau

It is not our differences that divide us. It is our inability to recognize, accept and celebrate those differences.

— Audre Lorde
[bctt tweet="It is not our differences that divide us. It is our inability to recognize, accept and celebrate those differences. — Audre Lorde"]

Business Analysis and Business Analytics are often confused due to the similarity in their names. The role that performed business analysis is called Business Analyst, and the one that performs business analytics is called Data Analyst. They both analyse data and they both use this data to transform it into information, but there are 3 main differences that will clearly explain why they ere are not the same. Let me tell you what they are.


Business Analysis refers to the practice that allows improvement in an organization by gathering, analysing and designing solutions that will be delivered to the client.

Business Analytics, on the other hand, is the practice based on the  continuous iterative exploration and investigation of past business performance in order to deeply understand it and carry out business planning accordingly.


Both are practices that involve analysis, and both have to analyse businesses. But the businesses to analyse and their solutions have completely different goals.

Their 3 different goals


1. The solutions they aim for.

  • Business Analysis aims to create a software solution.
  • Business Analytics aims to make predictions and optimise processes.

2. What they analyse.

  • Business Analysis analyses customer requirements and information related to the software solution it wants to create.
  • Business Analytics analyses data related to the business performance that it needs to optimise.

3. Answers they look for.

  • Business Analysis answers the questions: WHAT are the client needs? and HOW can those needs be satisfied?
  • Business Analytics answers the questions: WHY is this happening? WHAT if these trends continue? WHAT will happen next? and WHAT are the best results that can happen?

To sum up, we have learnt that business analysts and data analysts, even though they both sound similar and they both do analysis, their goals go in different directions and that is their main difference.

This article has been suggested by Sukriti Paul, one of Mybablog followers. If you have any queries or requests and you would like me to write about them, just let me know by commenting on this post.

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